Every license,
accounted for.
LicenseLedger tracks photo shoot licenses from signing through expiration — with automatic alerts, usage rights management, and a renewal pipeline built for agencies and rights holders.
The problem
Photo licensing is managed in spreadsheets, inboxes, and memory.
Agencies negotiate usage rights, sign contracts, and send models to shoots — then lose track of what was agreed, when it expires, and whether it has been renewed. The clock is running. Nobody is watching.
The average agency loses $48,000 per year in expired licenses that were never renewed.
About Us
Giving people a reason not to forget you
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Get in touch
How it works
From deal to renewal, in one ledger.
Import a license, confirm first use date, get alerts before expiration, and start renewals with one click.
Log the deal when it's negotiated. Link the contract when it's signed. Mark the shoot date. Then — critically — confirm the first use date the moment the image goes live. LicenseLedger sends a one-click link to the client at campaign launch. That's when the license clock actually starts. From there, it tracks every usage type, exclusion, and renewal window automatically. Expiration alerts are built in. So is your renewal pipeline.
The feature no one else has
First use date tracking
The license clock starts on first use — not signing. LicenseLedger is the only platform that tracks when the license actually begins. Client confirms via a single link. No login required.
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Core features
Everything a license lifecycle needs. Deal date, contract upload, shoot date, first use date, usage types, exclusions, territory, and renewal window — all in one record.
What you track
Every usage type. Every exclusion.
LicenseLedger tracks usage as tags with cost: social organic, web commercial, paid/boosted, print, evergreen catalog, TV/film, third party, and AI training. Hard exclusions are enforced as stop rules: no third party, no paid ads, no exclusivity, territory restricted, no competitor use, no AI training.
The outcomes
Zero surprises. Full control.
When every team works from the same license record, nothing falls through the cracks — and renewals become a revenue opportunity, not a crisis.
First use date captured
One-click confirmation to the client the day the campaign goes live. That's when the license clock actually starts.
Expiry alerts, automatically
Know what's expiring in 30, 60, and 90 days. Never get caught renewing under pressure again.
Renewal pipeline built in
Move expiring licenses from Contacted to Negotiating to Closed. Renewals become a managed revenue stream, not a scramble.
Usage type enforcement
Tag every usage type at deal time. Hard exclusions surface immediately if usage is attempted outside the license scope.
Built for the industry
By people who’ve lived it.
LicenseLedger was built because the problem is real — and every existing tool either ignores the first use date or asks you to maintain a spreadsheet.
We’re building for talent bookers, production companies, and brand teams at fashion, beauty, and lifestyle brands where photo licensing isn’t an edge case — it’s the business. LicenseLedger is currently in private beta. Join the waitlist to be first in.
One source of truth
Every deal, contract, shoot, and usage type in one record.
Prior to Pluperfect, Sarah was a partner at Prophet in New York, leading the creative concepting and verbal identity group.
She spent a decade at Lippincott in New York and was a senior partner in the strategy group, leading large-scale re-branding and positioning engagements, managing the firm’s not-for-profit client relationships, and heading the naming group.
After beginning her career in business strategy consulting at Oliver Wyman in London, focused on new product strategy and customer segmentation, she has also worked in the film industry and with non-profit groups in the arts.
She holds a B.A. and M.A. in Politics, Philosophy and Economics from the University of Oxford, and an M.A. in Culture, Communication and Film Studies from New York University. Sarah considers herself a world citizen of no fixed abode, though remains in the midst of a long-term love affair with New York City.
She finds her calm in Modernism, is never happier than when on or looking at water, and still wants to be James Bond when she grows up. Sarah and her two children live in Chelsea NYC and Cape Cod.
First use date moat
The only tool that captures when the license clock actually starts.
Prior to Pluperfect, Dave was a senior partner at Lippincott in New York where he co-led the firm’s experience innovation offering and served as the relationship and brand strategy lead for a number of Lippincott’s marquee clients.
Previously, he was a partner at Oliver Wyman, where he helped clients navigate strategic reinvention, customer alignment and positioning, and earlier was an associate at Stone Point Capital, a $3 billion private equity fund where he invested in venture stage companies in the media and technology sectors. He holds a B.S.E. with honors in finance and operations management from the Wharton School at the University of Pennsylvania.
His curiosity for design thinking and user experience lured him to additional studies in Urban Design at the Harvard Graduate School of Design and Product Design at NYU. Dave relishes contrast and composition. His twin children provide constant delight and keep him on his toes. He equally savors the energy of New York City and the solitude of an empty ski bowl.
He embraces the thrill of travel, seeing the world through a camera lens and testing his limits through triathlons and adventure races.
Ready to get off the spreadsheet?
Join the LicenseLedger waitlist.
Regulation Compliance
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